Who are Social Media’s Newest Members? Seniors!
The Neilsen company did an interesting survey in 2009, to investigate how seniors used their time online. Of course, the top uses of the internet were for seniors, what they are for most other users: e-mail, mapping, checking the weather, and paying bills. The surprise was in the results of the top online destinations for seniors. What sites did they visit most when surfing the web? The number 3 item may surprise you:
Seniors only the year before had not even ranked for using Facebook– it was in the #45 spot of common online destinations. In a year, the social media giant went up 42 spots in the rankings of most used website by seniors. If that was 2009, what ranking do you think it has today? It is amazing how much social media has become a diverse gathering of people. When the site was in its infancy, only college students used it. Now, everyone from 14 to 100 can (and probably does) have a Facebook profile.
This is why companies serving the needs of seniors need to focus on making their social presence readily available for seniors and boomers who are constantly using social media to ask questions and get answers about their health, and products and services that they need. A new group of aging parents look to social media to find the information they need, and it is of utmost importance that we be there to answer their questions, and provide valuable resources to all who seek them.
You can visit Rescue Alert of California to join our network of supportive caregivers, healthcare professionals and seniors on Facebook, at http://facebook.com/rescuealertofca
or join the conversation about senior health and safety with us on Twitter @rescuealertofca !